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how we do it


We do it from the heart. Small volume productions, hand crafted collections of goods. We put all our efforts to achieve the highest quality. Whatever we do will always follow these principles: Minimum use of natural resources (material, natural resources, and transport), versatile, no follow fashion, yes follow nature. Durable, repairable, reusable. Every product should have its purpose.

We sketch, illustrate design and create our prototypes here in Sydney Eastern Suburbs. Then, when it comes to production, we collaborate closely with our factory in India. Our garments are then embroidered or hand printed using water based inks here in Sydney.

Product Warranty

Everything we do is made with thought, love and dedication. We guarantee everything we make. If you are not satisfied with one of our products at the time you receive it, or if one of our products does not perform to your satisfaction, return it to us for a repair, replacement or refund.

We are committed to help you extend the life of your product. Damage due to wear and tear will be repaired at a reasonable charge. Let's chat, we can give it a new life. 


Recycled plastic


We are tackling plastic pollution that is destroying our oceans and earth. By recycling plastic bottles into yarn, which is then blended with 100% organic cotton off cuts that are up-cycled from the wastage of the fashion and textile industry.

Manufactured from 100% recycled materials, with added fibres made from recycled plastic bottles to obtain the cotton and polyester blend. 60% of each garment is made from recycled organically grown Fair trade cotton and 40% post-consumer recycled polyester. 100% recycled!


  • 10-20% of all textiles used to make fashion products end up as waste.

  • 5% of all landfill space is textile waste.
  • 95% of the textile waste that is landfilled every year is recyclable. 
  • 70% of PET bottles are not recycled, ending up in landfills or our oceans.
  • 1 Señor Seagull t-shirt = approx. 8 plastic bottles. 


organic cotton


Manufactured from the finest 100% organic cotton that is ethically farmed and made using solely sustainable energy generated from wind and solar power.

Organic fair trade Practices: Under the Global Organic Textile Standard (G.O.T.S.) farmers and field workers are protected by stringent social criteria and by the ban on the use of poisonous chemicals that can severely the health of farmers and their families. 

Low impact farming: We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.


Fair trade


Fair Ware Foundation™

We all have a right to a safe and healthy work environment, a living wage, a legally binding contract. We all have a right to be free from discrimination and harassment, to join - or not to join - a labour union, to choose our work freely. We all have a right to fair and reasonable working hours. And our children have a right to go to school.

Transparent manufacturing supply chain with independent audits by the non-profit organisation
the FAIR WEAR FOUNDATION (FWF). FWF exists to promote fair labour conditions in the textile industry worldwide. 

Value standards:

  • No use of child labour
  • No use of forced labour
  • Safe and healthy working conditions
  • Legal labour contracts
  • Payment of living wage
  • Freedom of association and the right to collective bargaining
  • No discrimination against employees
  • No excessive hours of work

co2 footprint


Working with The Carbon Trust

Organic and ethical production is the starting point for this. We use a supply chain that achieves Carbon Neutral manufacturing, through use of ‘low emission’ organic farming.  As a result of using renewable energy and low impact farming techniques we have reduced the carbon footprint of our garments by over 89%, while producing the apparel in an ethical and sustainable manner.

Our products proves that it is possible to produce cotton clothing without any detrimental effects
to the Earth's soil, water or inhabitants, whether they be animals, plants or people, or to its climate.


Señor seagull